Cycle shop at 105 London Road, north of and next to the Gardeners Arms pub. Owned and run by Ernie Chambers.
Opened in 1936 or 1937, as described in the Mitcham Town Guide of 1937:
… a newly established business, but old in experience. Ernie Chambers, whom you can regard as your friend and adviser, has been in the cycle trade for many years, and can back this up with a wealth of cycle racing experience, vouched for by the fact that he has ridden for England in three Olympiads, in 1928, 1932 and 1935, a record unequalled by any other cyclist. Here then is a real cyclist that understands a cyclist’s needs. All the leading makes of cycles are stocked. Everything for the cyclist who uses his machine for business, touring, racing or pleasure.
All repairs are promptly and skilfully executed on the premises no job too large or too small.
Text of ad:
ERNIE CHAMBERS for ..
Cycle and Cycle-Motors
Hand Built 49 c.c. bicycle motor
Cash or Easy Terms
25 Guineas (terms available)
12 Months Guarantee
105 London Road, Mitcham