Eveline Road then Bond Road
Silk screen printers
Lithographic and photographic printers and bookbinders
Moved to Coulsdon in 1980s – according to a person on the Facebook Mitcham History group.
MITCHAM factories are facing a shortage of girl labour.
Todays youngsters prefer the office to the machine shop, they
One firm is Chrome Print Ltd., quality colour printers of Eveline Road.
They have a bright modern factory with good working conditions but they find difficulty in getting young factory girls.
A firm’s spokesman said this week: “We have always had this problem. The type of girl suitable is between 17 and 30 prepared to stay with us permanently. But they don’t seem to exist in Mitcham.”
Mitcham’s Youth Employment Officer, Mr. G. Ellis, said it was an old problem.
“Girls today would rather work in an office,” he said. They think that factory work is beneath them.”
Chrome Print products range from colour display cards, packages and labels for cosmetic firms, to brochures and illustrated literature.
The have factories in Norway, Sweden, Denmark, Finland, Switzerland, U.S.A.. and Italy.
The pride themselves on their fine line printings and gloss letterings.
Ad for staff in January 1970:
Text of ad:
have a variety of
FULL-TIME PERMANENT WORK
17/35 years of age for clean, interesting work, 40-hour
week, overtime available. Time-keeping bonus
and choice of extra bonus.
about 18 years of age for Stores work and training
Male and Female assistants for
PRINTER’S PHOTOGRAPHIC DEPT,
Must be accurate at measurements.
DARK ROOM ASSISTANT
Preferably with experience of Photo-mechanical work.
Chrome Print Ltd., Bond Road, Mitcham
Tel: 648 5251