The Parade

Parade of shops on east side of London Road, south of the Upper or Fair Green, consisting of 12 shops to Langdale Avenue, then a further 6 shops south of there. Historic England defines a ‘parade’ as

‘planned developments incorporating rows of shops (facing onto an outdoor space), with a strong degree of architectural uniformity…. (which) includes at least three shops’.

aerial view of The Parade

aerial view of The Parade

Built around 1905 according to Montague, in his Mitcham Histories : 12 Church Street and Whitford Lane, page 107.

Could the builder have been J. Harding? This planning application was approved at the same time as another for 12 houses in Langdale Avenue:
From the minutes of the Croydon Rural District Council
Volume IX 1903 – 1904
7th May 1903
page 72

No. 2505, Harding, J., 12 houses and shops, London Road, Mitcham

From a Tuck postcard dated 1950

From a Tuck postcard dated 1950

1913 map (1:2500 scale):

1913 OS Map courtesy of Merton Heritage Service

1913 OS Map courtesy of Merton Heritage Service.

This 1953 map shows it with the shops renumbered. (The map has been rotated.)


Occupants from 1911 Commercial Directory

Number Occupier Trade
1 Milton Ireland grocer
2 Wm. Geo. Evans customs & excise officer
2 Mrs. Annie Brooking Martin ladies’ tailor
3 Mitcham Liberal Association
3 The World’s Stores Limited provision dealers
4 Alfred Thomas Jenkins confectioner
5 Leonard Thomas Davey auctioneer
6 B. H. Craig & Co photographers
6 Gordon Williams artificial teeth maker
7 National Telephone Co. Limited
7 James White oil and color dealer
8 John Dooley stationer
9 Charles Breese chemist
10 Jean Baptiste Rompel watch maker
11 Clement Carlton greengrocer
11 Cyril Marriott printer
12 Frederick George Pearce baker
13 Wraight, Dumbriil & Co. Ltd dairymen
15 Jas. Nelson & Sons Ltd. butchers

Shops in 1989



Minutes of meetings held by the Croydon Rural District Council are available on request from the Merton Heritage and Local Studies Centre at Morden Library.

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